Shiseido Black Pulse Mascara - Volume & Length Mascara - Mascara

Shiseido Black Pulse Mascara - Volume & Length Mascara arrives as a high-performance, black mascara designed to deliver dramatic volume and visible length in a single tube.

This Shiseido mascara in shade 01 Black Pulse gives intense black color through finely milled iron oxides and a precision brush formula, creating a striking lash look that enhances both length and fullness.

Formulated for long wear, the lightweight 11.5 ml formula is fast-drying and promises up to 24 hours of staying power, while being dermatologically and ophthalmologically tested for safety and comfort around the eye area.

The texture combines nourishing ingredients such as jojoba seed oil and carnauba wax with synthetic beeswax and film-forming polymers to coat lashes evenly, separate fibers, and support the volumizing effect without clumping.

Application is simple: start at the base of the lashes and use the flat side of the brush to deposit product from root to tip with lifting motions, then rotate to use the curved side to separate lashes and add volume for a lifted, wide-eyed result.

This mascara is intended for women seeking an everyday yet dramatic finish that holds throughout the day, whether for office wear, evening outings, or special events that require long-lasting, smudge-resistant definition.

Suggested uses include building subtle daytime definition with a single coat, layering for intense evening volume, or combining with an eyelash curler for maximum lift and impact.

Key selling points: intense black (Black Pulse 01), volumizing and lengthening effects, 24-hour wear, fast drying, and ophthalmologically and dermatologically tested for sensitive eyes.

• Shade: 01 Black Pulse
• Volume: 11.5 ml
• Effects: Coloring, Lengthening, Volumizing
• Duration: 24 h, fast-drying
• Tested: Dermatologically & Ophthalmologically